All products / Marketing & Conversion
Performance
Malaysia time
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Internal testing
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Business health
At a glance
Google Ads source
Delivery health
Direction
Performance over time
Conversion
Where people drop
Paid acquisition
Campaigns
| Campaign | Spend | Impressions | Clicks | CTR | CPC | Visitors | Purchases | Platform conv. | ROAS |
|---|
Google Performance Max
Asset groups
Native Google hierarchy · platform conversions are separate
| Asset group | Campaign | Spend | Impressions | Clicks | Platform conv. | Visitors | Purchases |
|---|
Destination quality
Landing pages
Compare page and variant conversion
| Landing | Variant | Visitors | Checkout | Purchases | Revenue | CVR |
|---|
Message × destination
Creative combinations
Verified destination · observed UTM matches
| Creative / ad | Campaign | Landing | Spend | Visitors | Checkout | Purchases | Revenue | CPA | ROAS |
|---|